Hollie Bennett

What is the Video Games Ambassadors scheme?

The Video Game Ambassadors scheme is a branch of STEM (Science, Technology, Engineering and Maths) Ambassador scheme, and encourages games industry professionals to volunteer as role models to inspire young people to pursue a career in games.

In 2011 the VGA initiative was created and is administered by games and interactive entertainment trade body Ukie. Ukie have relaunched the scheme to persuade more people involved in making games to sign up, and to facilitate this are pulling everything together and supporting the VGA community. Ukie refer to STEM as STEAM, as art has been added to the existing science, technology, engineering and maths categories to enhance the suite of next generation skills.

About the STEM Ambassadors:

The STEM Ambassadors Programme enables teachers to make links from the curriculum to how STEM is practiced in the world of work, illuminating applications across a vast range of careers.

STEM Ambassadors are people from STEM backgrounds who volunteer as inspiring role models for young people. They can contribute both to regular lessons or participate in extra-curricular activities such as STEM Clubs, Careers Days and visits. STEM Ambassadors open the door to a whole new world for young people, helping them to see STEM subjects and careers with a fresh perspective and engage their interest and imagination in new ways.

Each Ambassador is registered, trained and DBS checked.

The STEM Ambassadors programme endeavours to make a real difference to the delivery of STEM subjects to young people.

Find out more on the STEM Ambassadors Website


About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is the trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent – from promising start-ups to some of the biggest, most successful studios operating in the UK today. We also have distributors, academic institutions, new publishers, and media outlets that are integral to the industry.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers. Take a look at our website for more information.


And if you have any questions about Ukie or the VGA Scheme, please contact Kirstie Russell (Office Manager at Ukie).

Twitter: @uk_ie
Facebook: /Ukie