Become a Video Games Ambassador!

The Video Games Ambassadors (VGAs) is a vibrant network of dedicated ambassadors who collaborate with partner initiatives across the UK to connect, inspire, and educate the future generation of talent.

Ambassadors become a catalyst for change in the industry, a mentor to aspiring talents, and a vital player in fostering diversity and inclusion.

To become an ambassador individuals should meet the following criteria:

  • A track record of working in the UK game development industry, this excludes personal or student university projects, focusing on professional industry experience. The network is focused on talent and initiatives in the United Kingdom and request only those who have experience with UK based work apply.

  • Actively engaged in the games sector within the last two years, demonstrating up-to-date knowledge and insights into the industry's current trends, challenges, and opportunities.

  • Professionals should have at least 1 year of accumulated experience to confidently guide young people and comment on industry standards and workflows.

  • An active and relevant online presence, such as on professional platforms like LinkedIn, showcasing industry involvement and contributions.

  • Strongly align with the VGA network's mission of inspiring and supporting the next generation of diverse games industry talent.

Join The VGAs

Join The VGAs

Ambassador Highlights!

Join a vibrant community of game industry professionals who share a passion for education and representation.

Grow as a mentor, a guide, and become a source of inspiration for the next generation of diverse game talent.

Here are key benefits of becoming a VGA:

  • Impactful Tailored Opportunities
    Receive curated opportunities that align with your skills and helps shape the next wave of gaming industry talents.

  • Invest In Diversity and Inclusion
    Play an active role in promoting diversity and inclusion in the gaming landscape.

  • Community Connection
    Network with like-minded professionals, share experiences, and contribute to a supportive gaming community.

  • Visibility and Recognition
    Showcase your journey in games and elevate your professional profile within the gaming industry.

  • To become A Video Games Ambassador, individuals should be game industry professionals who meet the following criteria:

    1. Have UK Based Game Industry Experience 

    2. Active Industry Involvement in the Last 2 Years

    3. Current and Relevant Online Presence

    4. Alignment with VGA's Mission

    More details on the ambassador’s application page

  • Ambassadors would join activities known as ‘opportunities ’ hosted by educational organisations we work with. The main types of activities hosted are:

    - Career Talks
    - Interactive workshops
    - Game jam mentoring

  • No, becoming an ambassador is free. Our mission is to foster collaboration and support between educational institutions, non-profits, and the gaming industry.

    Ambassadors support VGA activities on a voluntary basis

  • The VGA network consists of educational institution (schools and universities) or non profits (youth centres and impact programmes). We actively work in areas where the VGAs can have the most social impact - this means you can expect to work with a diverse cohort of young people, career seekers, and groups underrepresented backgrounds.

  • We understand our ambassadors are working professionals, so engaging with opportunities is flexible to your availability and interests.

    We kindly ask ambassadors to engage in an opportunity at least a quarter.

    Many opportunities are hosted during school hours/term, and roughly take two hours of involvement.

  • In many cases, game professionals need their company/studio’s approval to get involved in charitable activities or they may want their colleagues to join. We often support with communicating the network’s benefits to decision makers, just drop us a message and we can help

  • We are happy to collaborate with team leaders at studios by sending opportunities directly into your inbox and guiding your team through the process. Drop us an email

  • The Video Games Ambassadors (VGAs) exists to inspire the next generation of diverse games industry talent, from groups currently underrepresented in the industry.

    We are a vibrant community of game professionals who act as ambassadors and collaborate with partner initiatives across the UK to connect, inspire, and educate the future generation of talent.

  • Approved education organisations on the network can broadcast opportunities (career development activities) to our network of game professionals (ambassadors)

    Ambassadors support these opportunities on a voluntary basis to guide aspiring talents.

  • To join the network, you need to apply via the forms below depending if you are a game professional joining as an ambassador or an organisation joining the network.

    Our team will review your application and notify you on the next steps.

    Edu Organisation Application Form

    Ambassadors Application Form

  • The VGAs is run by UKIE and Into Games. Into Games is the national youth careers service for the videogames industry. Since 2018, we’ve provided guidance to thousands of young people who are looking to achieve a rewarding role in the sector. We primarily work with those from underrepresented groups to create meaningful experiences that help inspire and guide the next generation of game makers, supporting learners from primary school all the way into work.

  • Please drop us an email at rose@intogames.org

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